Last chance to shop these enduring styles. Once they're gone, they won't be restocked. Click here to explore. Last chance to shop these enduring styles. Once they're gone, they won't be restocked. Click here to explore.

Wear better, for less. Shop our permanent collection of modern basics for men and women - better quality, ethical manufacturing and transparent pricing.

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Wear better, for less. Shop our permanent collection of modern basics for men and women - better quality, ethical manufacturing and transparent pricing.

    Discover the TENCEL™ Collection

    Super-soft, airy and very very comfortable. Made from 100% sustainably sourced TENCEL™ Lyocell.

    EXPLORE THE COLLECTION NOW

    Timeless Shirts for Every Occassion

    Versatile, timeless shirts crafted for every occasion

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    NEW ARRIVALS

    we have been found on...

    Timeless Essentials

    Timeless Essentials

    We don't design for a season. We design for forever.

    A permanent collection of zero-compromise pieces that will stand the test of time. Both in craftsmanship and design.

    Grade A Materials

    Grade A Materials

    We believe the essence of every garment starts from the fabric.

    By using better quality fabrics, it makes the garment more durable, well-made and wearing it a comfortable and pleasant experience.

    Transparency

    Transparency

    We cut no corners and have nothing to hide.

    By sharing the stories behind - where it's made, who made them and the true cost of each item, we hope to heighten your awareness and help you make better decisions.

    Learn more